Structure Creates Meaning
Structured Idea Development, Management and Communication
“Writing is easy—all the words are in the dictionary, just put them together”
The Persuasive Power of Structured Communication
Comunico employs principles of logical structure to develop, organize and present ideas with persuasive impact. The Comunico solution includes Theory (Book and Training) and Software (SaaS).
The purpose of the Comunico Method and Software is to elevate the persuasiveness, clarity, and accuracy of our clients’ communication.
Businesspeople often use two or three times the words they need to express an idea. Comunico will help you write less and say more. As Mark Twain suggests, writing is a selection process requiring two choices:
1. What information to include
2. How to organize the information
The goal when answering these questions is to select relevant information and structure that information as a unified coherent communication. Without good structure, information is more likely to confuse than to convince.
Focused on specific needs, goals and ambitions.
Concise flow of ideas that includes what's needed and eliminates what's not.
Persuasive reasoned argument with supporting organized proof.
Everybody loves a good story, and the great spiritual teachers have shown that a story can be the easiest way to get to the truth. Stories provide a pattern or structure to arrange information in a way that is easy to understand and remember. When information lacks logical structure, a reader will reach the bottom of the page confused.
Our ability to perceive and create patterns has given us not only stories but, mathematics, and art. It enables a chess master to simultaneously play fifty games and led our ancestors to see in the stars mythological people, animals and objects. To clearly communicate ideas, we must create the patterns and structures that readers look for to make sense of information. Simply said, structure creates meaning.
The Comunico solution uses a universal idea structure to persuade and convince. It has proven to be effective in over eighteen languages. Standardized formats provide consistent documents and presentations that focus on what matters most to your customer. Controlled content libraries that include model recognition to maintain consistency, accuracy and best practices. Your team’s communication is always complete, concise and convincing.
Concise and Impactful Final Formats