Introduction
In the Americas, Europe and Asia, wherever we have conducted workshops, we have found that people struggle with writing because of an easy to fix problem. The problem is that few of us acquire in school or from on the job training, a good understanding of how to develop and organize ideas. The Comunico writing system provides the tools and process needed to fill in this essential missing piece.
The Comunico system is field-tested and proven. The tools and concepts evolved out of the insightful questions of the men and women in business and the professions who have attended our workshops. The examples set out in this book were drawn from our consulting work with leading corporations and professional firms. Because of this real-world foundation, you can immediately apply the Comunico techniques to your daily work.
Persuasive and Informative Communication
Most business writing is persuasive: the writer aims to convince the reader to believe a conclusion or to act on a recommendation. Therefore, the focus of this book is on persuasive communication. The book does, however, explain how to develop and organize purely informative communication such as project updates and instructions.
This book also explains how to develop and organize documents intended to both persuade and inform. You may, for instance, want to persuade your accounting department to change thier inventory procedure as well as explain how to make the change.
Contact us for an advance copy of our new book.